NFF × NIKE × UNISPORT — Home & Away Kit Launch
Campaign motion design, Øyedrops Studio, 2026
Two directions ran through the campaign: heat and the Viking.
I joined at the earliest stage, working alongside Vincent Raineri before the wider team came on. The brief at that point was deliberately open: try everything. Ice, stone, weather, artifacts, players, the ball, the city — a wide search rather than a narrow one.
The Viking thread ran through most of it, but rarely head-on. We worked through the direct references — helmets, horns, knotwork — and kept them, abstracted: the helmet appears, but weathered into stone, closer to geology than costume. The players are the Vikings; the artefacts are a trace rather than a statement.
Alongside that, landscape and material. Stone with weight. Ice that forms and breaks. The particular grey of Norwegian light.
The generated animation was finished in After Effects. We landed on a single treatment — a blur and Colorama pass — that carried across the whole film, applied to the artefacts and to the players alike. It's what holds a very wide search together as one piece.
Launched digital and Out-Of-Home ahead of the FIFA World Cup 2026.
STUDIO Øyedrops Studio
CREATIVE TEAM @ ØYEDROPS STUDIO
Christopher S. Larsen
Steffen S. Larsen
Sebastien Camden
Vincent Raineri
Kasper Nyman
Maciek Marc
Andreas Nygård
Even Suseg
Matt Stasyuk
Bendik Ramm
Jane Yaroshik
Max Fernandez
Harvey Fisher
CAMPAIGN PHOTOGRAPHY Shot by Marie Wynants
CONCEPT & CREATIVE DIRECTION Free Practice
MY ROLE
Visual development and AI exploration (ice / stone / most Viking direction)
Viking Artifacts — Helmet, horn, knotwork — weathered into stone. A trace, not a statement.
Players — Same treatment as the artifacts. Blur and Colorama.
Tools Used
Midjourney · After Effects · Adobe Photoshop · Kling AI
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